It's that time of year once again — year's most anticipated online sales event is almost here — Amazon Prime Day 2023. It's not surprising that everyone is thinking about Amazon Prime Day as it is apparently the biggest sales event ever since it started in 2019.
Amazon Prime Day has been a big moneymaker for Amazon sellers like you, across a wide range of goods and sectors since its launch. Let's look at a handful of the numerous successes from Prime Day 2022 to help you get an idea of how profitable this day is.
- Sales on Prime Day 2022 broke previous records and reached a staggering 12 billion dollars, as data shared by Statista.
- According to Amazon, more than 300 million products were bought by Prime members worldwide.
- Within this 2-day Amazon Prime Event sale, Prime members from across the world made more than 100,000 purchases each minute.
Amazon Prime Day undoubtedly generates significant money, but it is much more than simply a "sales festival".
In addition to the flash sales, there are three main ways that Prime Day can promote your brand.
- It gives merchants a reason to advertise and a chance to interact with customers before, during, and after Prime Day has passed.
- Even outside of Amazon, Prime Day can boost revenues and increase orders across all of your sales channels.
- It increases the number of first-time buyers across a range of product categories.
As it's still early, we'll go over what we currently know about Amazon Prime Day 2023, including deal dates, inventory stock-ups, fulfillment and what you can do to get ready for expanded sales orders.
When is Prime Day 2023?
On July 11 and 12, 2023, Amazon Prime Day will occur. The 48-hour sale will start at 3 A.M. EST on July 11. In order to have a successful Amazon Prime Day as a seller, make sure you follow the steps discussed in this blog further.
7 steps Amazon sellers can prepare for Amazon Prime Day
Amazon Prime Day is an excellent opportunity for eCommerce businesses to grow sales, attract in new customers, and improve their brand visibility. It's essential for sellers to plan and strategize in advance to take full advantage of this much anticipated event.
In this blog post, we'll discuss 7 steps that Amazon sellers can implement to assure a successful Prime Day and make the most of it. These steps, covering everything from choosing the ideal product to optimizing product listings and using Amazon PPC, will enable your brand to stand out from the competition and increase your sales potential.
1. Select Products to Promote and Highlight
Examine your product catalog and identify the best-selling items that you desire to be show stopper for your shoppers on Prime Day Event. Select a few major products to highlight and promote for the event. To analyze you can consider the following factors:
- Product profitability
- Customer demand
- On-trend items
To make the most of your Amazon PPC spend and engage as many potential customers as possible, concentrate on these chosen categories.
2. Reorder Stock and Check Inventory Levels
It's essential to make sure you have enough inventory to fulfill customer order requests considering the expected boost of demand during Prime Day. To determine how much more you expect to sell, look at your existing inventory levels and sales information from previous sales.
Restock your inventory as needed well in advance to prevent running out of popular items. To guarantee that your product is available and prepared to ship on time, account for any lead times or shipment delays.
3. Enhance Product Listings for Maximum Visibility
Make sure your product listings are fully optimized well in advance to ensure maximum visibility and generate in more customers. To find the appropriate and high-converting keywords for your items, conduct in-depth keyword research. Incorporate the following strategically to achieve maximum visibility:
- Include keywords in the titles, bullet points, descriptions, and backend search terms of your products.
- Promote unique selling points, important features, and advantages to entice more customers.
- Make use of excellent product pictures
- Be assured that your listings are truthful, interesting, and enticing
According to a study by Jungle Scout, improving your product listings can raise your chances of showing up in pertinent searches and garnering client interest by 131%.
4. Use Amazon PPC to Gain More Visibility
Use Amazon PPC solutions like Sponsored Products, Sponsored Brands, and Sponsored Display to increase your brand reach and visibility during Prime Day. Utilize Amazon PPC by taking the actions listed below:
(i) Create targeted ad campaigns to highlight your featured products and raise their visibility on the platform.
(ii) Offer competitive deals and pay close attention to how your campaigns are performing
(iii) Increase clicks and conversions by optimizing your creative elements and ad copy
According to a study, you can improve your product's exposure and maximize sales chances by 250% by carefully utilizing Amazon advertising.
5. Generate Buzz on Social Media and Gather Feedback
Utilize social media's influence to raise awareness of and interest in your Prime Day promotions. Engage with your audience on social media sites like Facebook, Instagram, Twitter, and LinkedIn by posting special deals, sneak peeks, and teasers. Promote your future deals by asking your followers to share and spread the word.
To increase trust and social evidence, actively seek consumer comments and reviews. During Amazon Prime Day, favorable reviews and ratings might sway potential customers and increase sales.
6. Check On-Time Fulfillment
To keep customers happy, it's essential to guarantee timely delivery of their purchases during Amazon Prime Day Sale. In order to handle the increased demand, review your order fulfillment procedures and make any necessary modifications. Confirm the capacity of your logistics partners to handle the sudden increase in orders by communicating with them.
To ensure effective and prompt delivery, streamline your order fulfillment, packaging, and shipping activities. Positive shopping experiences and potential repeat business will be enhanced by meeting delivery dates and offering outstanding customer service.
7. Make a Prime Day Subcategory Page
Utilize the buzz surrounding Amazon Prime Day by setting up a separate sub-category page on your Amazon store. All of your Prime Day specials and offers will be displayed on this page, which is easy-to-find. To entice customers to make a purchase, organize your featured products, highlight discounts, and include clear calls to action. Use your marketing platforms, social media, and email newsletters to advertise this category page.
You can make it easier for people to shop and increase the probability that they will find and purchase multiple products from your brand by centralizing your Prime Day deals.
Make Most of Amazon Prime Day Sale
One of the biggest e-commerce platforms in the world - Amazon Prime is offering a huge opportunity to sellers to increase sales and increase brand awareness with its great event - Amazon Prime Day. Amazon sellers can efficiently get prepared for this Prime Day Sale Event by following the above discussed 7 key steps, making sure they have the proper products, ideal inventory levels, and tactical promotional strategies in place.
To make the most of this important sales occasion, leverage the power of optimization, promotion, social media, and expedited fulfillment. You can position your brand for success on Amazon Prime Day and generate outstanding results with proper strategy and execution.
