Limited customer reach is a problem that every e-commerce seller faces. Do you also face low sales and struggle to gain new customers? If yes, eBay has a surprise for its sellers. They plan to integrate eBay with Facebook Marketplace. This project is currently in the pilot phase. They are testing some selected eBay listings on Facebook Marketplace in the US, Germany, and France. As eBay sellers, you must have many queries. This blog discusses the e-commerce opportunities that this partnership will bring to eBay store owners.
eBay Partners with Facebook Marketplace
Cross-platform selling has significant advantages for e-commerce sellers. These benefits are not just in terms of saving costs but also in terms of saving time. Many sellers are doing e-commerce business through this model. You must be curious to know how eBay and Facebook Marketplace integration can boost your business. Imagine if a customer scrolls through Facebook and finds your eBay listed product there. What could be better than the product being sold instantly from there? This is what this partnership aims to do. Before looking at other advantages of this e-commerce integration, let us see why the FB marketplace is so important.
The Edge of Selling on FB(Meta) Marketplace
Any e-commerce business needs to drive sales through various sales channels. Initially, there were dedicated platforms for selling and buying products. Meta took this opportunity to utilize its enormous user base. So, it stepped into the world of e-commerce with Facebook Marketplace. Ever since its beginning, Meta Marketplace has seen rapid growth. Numbers do not lie. It is clear from the following statistics -
- It holds around half (51%) of the market share in the social commerce space.
- 474 million active users (16%) log in to Facebook only to shop on Facebook Marketplace.
- 70 nations use the Facebook marketplace.
The above facts explain how important the Facebook marketplace is for your e-commerce business. Several other benefits make Facebook a popular choice among e-commerce sellers.
Directly Connect to Your Buyers - Facebook Marketplace gives you a platform where you can make a connection with your customers. You can engage with them and get reviews in real-time.
Personalized Experience - Facebook gives personalized recommendations to potential customers. This way, you get a more targeted audience for your products.
Benefits for Sellers with eBay and Facebook Integration
Ok! So now you are convinced that FB Marketplace is a great place to get your business. It gives you better e-commerce opportunities and a wider audience. This results in better and improved product sales. But integrations often come with some catch. Most of these issues are taken care of by eBay. Let us look at some key benefits you may get from eBay and Meta Partnerships.
1. No Tech Headaches with Easy Integration
The best advantage for eBay sellers is that no technicality is involved in accessing the Facebook marketplace. All you need to have is an eBay store, and it will automatically show products on the Facebook marketplace. Sellers often find it difficult to integrate one platform with the other. eBay has simplified this integration so that no eBay seller faces any technical issues.
2. Wider Audience Reach with Facebook
Facebook has the second-highest number of users among all social media platforms. This suggests that your products will now reach a wider audience. This sales channel integration will be a game-changer if you always wanted to tap into Facebook Marketplace. It can help you reach new consumers and boost your product sales.
3. No eBay User Account Required for Buyers
At present, only eBay users can cart products and make payments on eBay. However, users can now interact with your products on Facebook Marketplace and be redirected to eBay if they want to make a purchase.
4. Sell More, Pay Nothing: No Extra Charges
Currently, eBay charges no fees for integrating eBay with Facebook Marketplace. This is the key USP of eBay and Meta partnerships. In the future, eBay might charge some fees. Presently, sellers in the US, Germany, and France can utilize this feature completely free.
5. Product Listing Made Easy
Product listings are essential, but they can also be a headache for many sellers. With eBay integration, sellers do not have to create separate listings on Facebook Marketplace. This helps you sell more and save time.
Feature a Wide Range of Product Categories
eBay has not provided detailed guidelines or any set criteria for this. However, they have discussed a couple of factors that decide if your eBay product will feature on FB Marketplace.
Current Shopping Trend - Trends in any industry set a base to generate quick revenue. Hence, selling trendy products will enhance the chances of your product featuring on Facebook Marketplace.
Listing Quality - eBay features your listing on FB marketplace as it is on the eBay store. Hence, you should customize your product listing to cater to eBay and Facebook users. Utilize keywords that focus on both platforms to target a wider audience and get more reach. Make your product unique and attractive by using high-quality images and videos.
The product categories will have a diverse range. It covers everything from fashion to skincare and from gadgets to furniture. Basically, all categories!
Some FAQs from the Sellers!
Now, let us look at some frequently asked questions by the sellers.
1. What are the Feature Criteria for Sellers?
eBay has not fixed any criteria. However, according to eBay, if your account is in good standing, your products are eligible to get featured. Your listings could appear on Facebook Marketplace based on user interest, shopping trends, and listing quality.
2. Who will Handle the Entire Sales Process?
If you own an eBay store, there is nothing to be done from your side. The customers will be redirected to eBay after they click on the selected product. Also, eBay offers a money-back guarantee and other applicable policies on all sales through Facebook Marketplace.
3. Will the Product Visibility be Limited to Local Buyers?
Absolutely not! Facebook Marketplace reflects both local and global items on its portal. Hence, your listings appear to buyers outside of your local market.
4. How to Enable eBay Product Listing for FB Marketplace?
You do not have to enable any setting if you are already an eBay store owner. No technical headaches, only easy integration!
Get Wider Reach with eBay and Facebook
Getting a higher customer reach is every seller’s dream. As eBay partners with Facebook Marketplace, it will certainly open doors for new e-commerce opportunities. If you have not been on eBay until now, this is surely the best time. Currently, eBay sells through Facebook Marketplace in selected countries, but this will expand in the coming days. Meanwhile, if you face any hurdle in eBay Amazon or eBay NetSuite integration, WebBee is here to help you with expert ecommerce integration solutions.
