Relying just on one sales channel might be problematic in today's e-commerce environment and can limit the growth of your company. Expanding audience is crucial to the growth of company. The strategic move is to diversify your sales, which will help increase your reach and connect to a wider audience.
How can Multi-Channel Selling help your Business?
Selling products and services on multiple channels offers various benefits:
- It will help increase brand awareness and visibility across multiple platforms that will help you reach a broader audience.
- Not everyone shops on a single platform, people use diverse channels to shop for products. Using multiple channels helps in attracting more customers.
- The increase in reach will automatically benefit your business, resulting in increased sales potential.
Diversification is an important strategy that helps in mitigating risks, it is important to have platform for selling products. Imagine if one platform is experiencing failure, your e-commerce business can still work through other channels. It is the strategy that helps you stand the market fluctuations and keeps your business standing in the market. It also helps to take care of the changing customer demands.
Analyzing the Potential of Shopify
Top e-commerce platform Shopify is renowned for its helpful features and ease of use. With a simplified dashboard, this user-friendly interface helps small enterprises in creating an online store and beginning product sales. Shopify is a choice for millions of business owners, it has various functionalities and key features:
Customizable Storefronts
It gives you full control over business representation, manages inventory levels, and provides easy checkout experiences. It offers you the liberty to customize according to your preferences and expectations towards your business.
Robust Inventory Management
Shopify has a robust inventory management that helps you to track inventory levels. It provides you with certain tools that let you keep track of the stocks, which helps to control overstocking and stockouts.
Seamless Checkout Experiences
Seamless Checkout pages help buyers complete their buying process and reduce the risk of cart abandonments. It makes buying easy for customers. With Shopify entrepreneurs can sell their products in multiple places, on their websites, on social media, and marketplaces. Businesses that choose Shopify prefer to stand out from their competitors, they handle their marketing and logistics and can customize their stores to grow their business.
Why should you add Shopify to eCommerce Mix?
Integration of Shopify with Amazon sales will benefit your business, Shopify allows entrepreneurs to build an online presence of their brand and Amazon acts like a large marketplace that helps connect your brand to global audience in one place. Shopify offers branded online storefronts that give you control over your business presentation, pricing strategies, and customer experience. This strategy can lead to an increase in sales and customer loyalty which is often limited on a platform like Amazon.
Shopify allows you to make personalized changes, adapt to the changing market trends, and the power to change prices according to your customer strategy. Shopify gives you the ability to build a loyal customer base and encourage repeat business. Their platform facilitates a seamless and personalized shopping encounter. Customer segmentation, loyalty programs, and email marketing are examples of built-in features that keep your audience interested and coming back for more. Easy purchasing on any device, at any time, is ensured with social network integration and a mobile-friendly design. Shopify's data analysis offers valuable information that helps you create focused actions that connect with your audience and increase loyalty. Automated emails facilitate communication, while capabilities for recovering shopping carts abandoned help possible sales proceed, all of which lead to a devoted clientele and repeat business.
How to Integrate Shopify with Amazon Sales?
Shopify Amazon integration structure provides ease to businesses, as you can link the listing of Shopify and Amazon, Shopify allows you to sell on multiple platforms. Shopify and Amazon integration is a tool-based process that syncs the data, inventory, and orders.
An application called, Amazon MCF by WebBee helps in the integration process and improves your business's sales and repeat orders. WebBee Global is an e-commerce company that offers robust solutions for e-commerce ERP, fulfillment, inventory and accounting management, etc. Amazon Multi-Channel Fulfillment offers Order management, shipping and inventory management, seamless packaging, and e-commerce growth.
Key Steps: Setting up Shopify and Amazon account
As you already own an Amazon seller account, the process will be easier:
Step 1:
Start by logging into Shopify account and adding “Amazon” to your sales channel. This will link Amazon Seller central and Shopify.
Step 2:
In the next step, open Amazon Seller Central and permit Shopify to access Amazon account.
Step 3:
Go back to the Shopify admin, from where you can start linking Amazon product listings, sync the inventory, selection of fulfillment process etc.
Cross Promoting
- Shopify Product Descriptions: Mention related items that are sold on Amazon. Mention Amazon for screen protectors and wireless chargers, for instance, if you offer phone cases on Shopify.
- Amazon Listing Optimization: Emphasize similar products that are available in your Shopify store in Amazon product descriptions.
- Targeted marketing: Use the other platform's related goods to highlight in targeted ad campaigns on both.
Upselling and Cross-Selling
Boost Average Order Value: When customers are checking out on Shopify and Amazon, recommend more expensive or complementary products. Personalized advice: To increase sales, use data analytics to provide personalized upsell and cross-sell advice.
E-commerce Operations Across Multiple Channels - How?
Inventory management and order fulfillment across multiple channels are the major aspects of business to manage operations. There are challenges and solutions for managing order fulfillment and inventory across Shopify and Amazon:
1. Inventory Management
Challenge - maintaining proper inventory levels across Amazon and Shopify can be a difficult task.
Solution - you can benefit from using inventory management software that will help you keep track of inventory levels in real-time and with accurate stock information you can preserve products from overselling.
2. Order Management
Challenge - managing orders separately on Amazon and Shopify can lead to confusion between the platforms, which results in delayed order fulfillment.
Solution - use an order management system that helps combine orders in one dashboard. By using this technique, you can reduce the risk of errors and increase the order management process.
3. Centralized Management
Owning a centralized inventory management is beneficial for making management and inventory control easy. As it makes it easy for you to manage all the information in one place, it also helps you to track your stocks and manage fulfillment for multiple channels. It helps streamline the fulfillment process, which helps build a good customer experience.
4. Order Processing and Delivery
You can achieve positive order processing and delivery by focusing on a few aspects like demand forecasting, inventory accuracy, customer satisfaction, ERP integration, and efficient workflow.
5. Customer Service and Support
Some strategies will help in having the best customer service and support:
- To solve queries of customers quickly, you need to Strengthen the customer service team, which will result in a good customer experience.
- Using CRM platforms to maintain stability can help a business maintain high customer service standards.
- You should always seek customer feedback, to understand their needs and discomfort points.
- Help desk software helps the support staff of a company to manage and solve customer queries quickly and efficiently. It tracks the customer issues from start to finish.
- The brand reputation is built over time, as it takes care of the customer's expectations and meets the needs of customers at the right time. It is an important point for businesses seeking customer loyalty and trust that results in the growth of your business.
Final Thoughts
Including Shopify in your e-commerce strategy alongside Amazon will benefit business and help to enhance your business potential. It not only helps increase the customer base but also allows you to hold control over business and the customer experience. By using both platforms you can create a strong and profitable business. Diversifying your sales through multiple platforms helps sellers reach a wider customer audience. We encourage sellers to explore the potential of Shopify and start including it in their e-commerce mix.
