Selling on an e-commerce platform involves more than just creating a great product. You also need to figure out how to deliver it to your customers. Amazon Multi-Channel Fulfillment looks after the order fulfillment process for you, but have you ever thought about what kind of boxes your product arrives in? Unbranded packing is a feature of Amazon MCF that will help your e-commerce business in multiple ways.
How does Unbranded Packaging work?
Unbranded packaging means using simple and generic packaging materials that do not display any logos or brand names. In the Amazon Multi-Channel Fulfillment process, unbranded packaging allows sellers to use the Amazon fulfillment network process without using the Amazon packaging logos.
Key benefits of Unbranded Packaging, how it is different?
Amazon Unbranded packaging is beneficial for businesses to maintain privacy and the products will be delivered in a plain/blank box rather than Amazon-branded packaging. In contrast, traditional branded packaging makes it confusing for buyers who buy from multiple channels, and it consists of particular features and designs to promote the brand. Here are some benefits of using unbranded packaging for e-commerce sellers:
Low upfront costs
It refers to the minimal costs that are related to the order preparation, staff of your business, and meeting time.
Short lead time
It refers to the time that passes from the start of the process till its completion, when the lead time is short, the customers receive their products on time which increases customer satisfaction and experience.
Flexibility
This offers packing easily and flexibly without using any non-rigid material to pack the products.
How Unbranded Packaging works with Amazon MCF?
There are a few steps that will help you implement unbranded packing in your order fulfillment process:
Integrate Amazon MCF by WebBee to get Unbranded Packaging Privilege.
Step 1:
You can start by signing up in your e-commerce store and Amazon
Step 2:
Integrate the e-commerce with Amazon MCF
Step 3:
You can go into the Amazon marketplace setting and under that, you get two options:
1- send a branded packaging
2- send in unbranded packaging
Amazon MCF by WebBee provides you with a shipping method that will change your life. You may further customize personalized labelling choices using Amazon MCF by WebBee additional Add-on features , giving your customers a branded and seamless experience from the minute they receive their item.
For your e-commerce store, get 1-click multi-channel fulfillment automation. Use WebBee Integrator for Amazon FBA to speed up order delivery for your store. An easy-to-use app called Amazon MCF by WebBee can let you start your order fulfillment process with Amazon and can opt for unbranded packaging of products. With only a few clicks, you can automatically sync your orders with Amazon FBA markets.
How does Unbranded Packaging help eCommerce Sellers?
Brand consistency
Buyers who buy from a particular website expect the same experience as the buyers who find you on Amazon, the unbranded packaging allows you to keep control over the look and feel of your brand across all channels.
E-commerce marketplace guidelines
If you are enrolled in the unbranded packaging then it will help you to adhere to 3 PL(third-party logistics) marketplace guidelines and use the MCF to fulfill your orders.
Multiple sales channels
As a seller, if you opt for selling your products on multiple channels then unbranded packaging helps you to maintain a unified presentation for your products, regardless of where they are purchased from.
Unbranded packaging is a wise strategy for e-commerce sellers to maintain a consistent image across various sales channels, by using generic packaging sellers can ensure that the focus remains on their brand identity rather than the packaging of the product. it provides customers with a balanced experience regardless of which sales channels they purchase the product from. Unbranded packaging helps in reducing the costs and enhancing the customer experience.
How can Unbranded Packaging improve customer experience:
Faster delivery
It helps in delivering the products fast with the help of multiple channel fulfillment. It reduces extra cost on product packaging.
Cautious delivery
This refers to delivering the product with no brand logos or names that help maintain the privacy of the brand and the product ordered by the customer.
Focus on the product
The generic packaged box lets the product in it shine which excites the customers.
Considerations for Implementing Unbranded Packaging
Many benefits of unbranded packaging make it easy for e-commerce sellers to sell their products, but there are many considerations to be kept in mind while implementing this approach for Amazon MCF:
Keeping with Amazon regulations
You should always make sure that the unbranded packaging always adheres to the Amazon packaging and labelling guidelines.
Product size and weight
There are size and weight limitations for using the unbranded packaging with MCF, make sure that your brand products meet these requirements.
Challenges and how to overcome them:
1. Challenge - keeping up with the demand
As the company grows, it is difficult to keep up with the high demand for the products
Solution- by using Amazon MCF, you can get help in scaling up the production and increasing order fulfillment.
2. Challenge - the rapid growth of your company can lead to cash flow problems
Solution- you can use the unbranded packaging tool in Amazon MCF to manage the cost of packaging your orders as it uses low cost and ensures high and protected packaging of your product.
3. Challenge - as you expand the products over multiple sales channels, it is important to maintain a consistent brand image throughout all the platforms.
Solution - Amazon MCF and unbranded packing work together to maintain faster deliveries and private and basic packaging of all your products across multiple sales channels, which leads to a constant brand image and customer experience.
Case Studies:
MySweetSmile
It is a dental care company that is growing faster and finding a better way to deliver their orders fast. They shifted to the Amazon Multi-Channel Fulfillment process to fulfill their orders fast and keep track of their orders.
With MCF, MySweetSmile got a way to send their orders to their customers faster, with an improvement of 43%, which means that the customers received orders faster and in about 1.7 days on average. MCF helped them to save money on their operations by 8% and this was possible because Amazon has a big warehouse and efficient systems to handle the order processing and delivery.
Dragon Glassware
Dragon Glassware is a company that sells drinkware. The company faced challenges related to keeping up with the demand and managing the cost flow. The company decided to use Multi-Channel Fulfillment by WebBee to solve the problem they were facing. The MCF helped the company streamline the inventory process, reduce fulfillment costs, and faster order delivery to the customers.
The benefits and outcomes from both the case studies are:
Reduced cost
Less printing and generic design help in reducing the costs of packaging
Faster order fulfillment
As using simple and plain boxes is easily available, that speeds up the order delivery process.
Increase in privacy
No brand names and logos help to maintain the privacy of the customer order.
Conclusion
Unbranded packaging is an effective tool for e-commerce sellers using Amazon MCF (multi-channel fulfillment), it allows you to maintain brand consistency, increase sales, and enhance customer experience. Consider using such opportunities to grow your e-commerce business.
Ready to give unbranded packaging a try? Explore the opportunities by Amazon MCF, take control of your branding experience, and see how unbranded packaging will make wonders in growth.
